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Project: BRAC Institute of Educational Development

Client Name:

BRAC

Services

Media Buying Services

Date

June 2023

Project Overview: BRAC IED Social Media Strategy by Beatnik

BRAC Institute of Educational Development (BRAC IED) has partnered with Beatnik to enhance its digital presence and increase awareness about its impactful educational initiatives. Established in 2004, BRAC IED is dedicated to advancing education through diverse initiatives that focus on Early Childhood Development, mental health, curriculum design, and more, particularly in South Asia and Africa.

The objective of this collaboration is to strategically engage BRAC IED’s target audience across various social media platforms, including Facebook, YouTube, LinkedIn, and Instagram. Beatnik’s responsibilities encompass a comprehensive approach to platform management, content strategy, audience segmentation, and branding to showcase BRAC IED’s work effectively.

Key tasks include:

  • Platform Management and Content Publication: Ensure consistent and engaging content delivery across all channels.
  • Audience Segmentation and Branding: Tailor content to resonate with specific audience groups while maintaining consistent branding.
  • Content Strategy and Execution: Develop creative content strategies to enhance audience engagement and promote BRAC IED’s projects.
  • Engagement and Interactions: Foster meaningful interactions and build a community of engaged followers.
  • Paid Promotions and Event Campaigns: Leverage paid media to expand reach and execute targeted event campaigns.
  • Conversion and Advocacy: Drive conversions, foster advocacy, and build strong community connections.
  • Metrics Tracking and Reporting: Implement robust tracking systems for monitoring key performance indicators and provide monthly reports to identify trends and opportunities for optimization.

By emphasizing documentation and timely reporting, this strategic approach aims to enhance BRAC IED’s visibility and impact, fostering greater awareness and support for its educational mission.

Project Completion Process for BRAC IED Social Media Strategy by Beatnik

  1. Initiation and Planning:

    • Conduct a kickoff meeting to align objectives and understand BRAC IED’s vision and requirements.
    • Develop a detailed project plan, including timelines, key deliverables, and responsibilities for each phase.

  2. Research and Audience Analysis:

    • Perform a comprehensive analysis of current social media presence and identify target audience segments.
    • Gather insights into audience preferences and behaviors to tailor content effectively.

  3. Content Strategy Development:

    • Design a content calendar that aligns with BRAC IED’s initiatives and key messages.
    • Create diverse content forms—such as posts, videos, and infographics—to engage different audience types.

  4. Platform Setup and Branding:

    • Optimize and manage BRAC IED’s profiles on Facebook, YouTube, LinkedIn, and Instagram to ensure consistent branding.
    • Develop templates and guidelines for brand-consistent content creation.

  5. Execution and Engagement:

    • Publish content according to the calendar, ensuring timely, relevant, and varied types of posts.
    • Engage with audiences through comments, messages, and interactions to build a community.

  6. Campaign Management:

    • Launch targeted paid promotions and organize event campaigns to expand reach and impact.
    • Monitor campaign performance and adjust strategies as necessary for optimization.

  7. Monitoring and Metrics Analysis:

    • Track key performance indicators such as reach, impressions, engagement, and conversions.
    • Use analytics tools to gather insights and measure the success of the strategy against set objectives.

  8. Monthly Reporting and Feedback:

    • Compile monthly reports highlighting progress, results, and insights from analytics.
    • Schedule review meetings with BRAC IED to discuss findings and refine strategies.

  9. Project Closure:

    • Conduct a final review of project outcomes versus initial objectives.
    • Prepare a comprehensive final report, summarizing strategies implemented, successes achieved, challenges faced, and recommendations for future initiatives.
    • Obtain feedback from BRAC IED to ensure satisfaction and explore potential for future collaborations.

This structured process aims to deliver a successful social media strategy that enhances BRAC IED’s online presence, boosts awareness, and supports its educational mission effectively.